Solution
Crimson
Automated quote / booking responder — AI processes unstructured email, structures it, applies your business rules and returns a validated reply in seconds.
In UATView details +// air cargo — integration + intelligence
Air cargo isn’t short on data. It’s short on meaningful and actionable insight — when it matters most.
With our pre-built integration assets, we integrate with systems that you already run such as Marketplace, CRM, CMS, operations, customs, MIS etc., and turn the data they hold into clear, actionable insights, focused on what deserves your attention immediately.
// how it works
Turning siloed data into actionable insights
Data already lives in your systems. We connect it, correlate it, and put the next move in front of the people who act on it. Their actions and feedback flow back in, so the insight keeps getting sharper.
Inside the integration layer
Data extraction adapterExcel · CSV · DB
Authentication adapterclient systems
Security adapterencryption
Human-assisted mappingschema alignment
Inside the intelligence layer
MLOps pipelinedeploy · monitor
Data loading & preptraining data
Model training & tuningmodels
Feedback capturehuman-in-the-loop
Recommendation engineinsights
// solutions
Focused solutions, an integration backbone, and a commercial platform
our systems //
Cloud-native microservices|
Deploys on your own cloud|
Event-driven core|
Live in weeks using pre-built assets|
AI-empowered, human-in-the-loop|
Security-first by design
Foundation
VAMiddleware
Connects the systems you run so data flows into one place — the first step everything else builds on.
Ready to deployView details +Solution
WINS
AI interprets each request and surfaces the winnable, profitable number across rates, capacity and margin.
Ready to deployView details +Platform
VA Commercial Platform
Covers the full AWB lifecycle and empowers each user with the data they need for day-to-day decisions.
Ready to deployView details +Crimson
Automated email response
Key differentiators
- Turns unstructured email into structured data using AI
- Even FFRs can be interpreted
- Applies your business rules before drafting a reply
- Validated against your live CMS before anything is sent
- Shows which step each email is at — never a black box
Value created
- Quick turnaround time
- Improved customer experience
- Available 24×7
Customer
Shared mailbox
Crimson
CMS
Human approval
Reply to customer
AI reads the unstructured email, structures the booking intent, applies your business rules, checks the CMS for details, a person approves — and the reply goes back to the customer.
// a look at the Email Dashboard
Email Dashboard
Booking emails
Quote emails
Auto processed
Manually processed
In scope
Out of scope
Avg response time
Pending review
Top customers
Top lanes (O–D)
Top products
VAMiddleware
Integration backbone
Built on our integration adapters
Data extractionAuthenticationSecurity & encryptionHuman-assisted mapping
Key differentiators
- Pre-built adapters: data extraction, authentication, security, human-assisted mapping
- Governed, observable and reversible data flow
- Connects without rip-and-replace
- Goes live in weeks, not months
Value created
- Data unified in one place
- Live in weeks, not months
- The foundation everything builds on
CMS
CRM
VAMiddleware
Marketplaces
Customs
Ground handlers
VAMiddleware sits between your systems of record and the outside world — pulling from CMS and CRM, and orchestrating governed, two-way data with marketplaces, customs and handler platforms.
// a look at the connections console
Connections
SystemAvg responseDowntimeUptime
CMS
CRM
Marketplace
Customs API
Ground handler
Governed, two-way data flow across every connection
WINS
Sales workspace
Key differentiators
- AI interprets each request and finds the winnable, profitable price
- Rates, capacity and profitability in a single view
- Approval workflow built in
- Allocation tied back to every rate
Value created
- Real-time capacity & commercial checks
- Faster bid responses
- Better customer experience
Customer
Shared mailbox
WINS
CMS
Human review
Reply to customer
A rate request lands in the mailbox; AI in WINS interprets it, pulls capacity and profitability from the CMS, proposes the winnable number, a person reviews — and the offer goes back to the customer.
// a look at the bid workspace
Opportunities
Opportunity ID
Customer
Contact
Finalize
Rates
LaneDate rangeStatusProfitabilitySelect
MAA – BOM▲
MAA – BOM▲
MAA – BOM▼
MAA – BOM▼
Allocation
FlightCapacityStatusRate usedSelect
LHR – JFK
LHR – JFK
LHR – JFK
VA Commercial Platform
Planning · commercial · operations
Key differentiators
- Covers the full AWB lifecycle — quotation / AWB reservation to reconciliation
- Planning, commercial and operations in one place
- Insight delivered at the moment of decision
- Each user is empowered, and stays in control
Value created
- Data-driven, actionable insights
- Real-time integration with core systems
- Across the full AWB lifecycle
CMS
CRM
VA Commercial Platform
Schedule ProcessorCapacity ManagementRevenue Management
Rules & RestrictionsWorkflowsCost Management
Dynamic Pricing / QuotesBooking ManagementULD Management
Flight PlannerShipment AcceptanceRevenue Control
Users
Your CMS stays the system of record. The platform reads from it and covers the full AWB lifecycle — from quotation / AWB reservation through to reconciliation for accounting — handing each user clear recommendations to act on.
// a look at the commercial dashboard
BookMyCargo · Routing
Origin
Destination
Dates
Product
Commodity
Search
Capacity insights
LaneBookedAvailableStatus
FRA – MUC
FRA – DUS
DUS – MUC
Route options
Direct & multi-leg routing across connected carriers
// our commercial differentiator
You pay when it goes live.
No capex. No upfront licences. You start paying only after we’re live and you’ve seen the value — because we only win when you do. That isn’t a pricing tactic; it’s the idea behind the name. We’re your allies.
Zero capexNothing to buy up front, no infrastructure to fund.
No charge until go-liveYou’re invoiced only once the solution is running in production.
Pay for value, not promisesThe fee follows the outcome, after you’ve seen it work.
// what’s next…
Wherever you’re starting from
Have a CMS?
We connect it and add the intelligence layer on top.
Still on spreadsheets?
Our commercial platform is your modern core — and your on-ramp.
ONE Record ready
Compliant with IATA ONE Record. Your data stays encrypted, governed, and yours.